The Challenge:

The company was being re-launched with a new name and ownership.

An ownership change necessitated a complete overhaul for a 15 yr old brand in the software development space.

The Solution:

We wanted to refresh the brand without abandoning it’s great heritage and years of experience in the marketplace. We worked with their internal team to determine their ideal customer, began a re-branding and a new sales approach.

• brand strategy

• website content

• website design

• case study development

• sales strategy & implementation

The Results:

The brand re-launched and sales have started to grow.