Launching a fintech company in the payments space

 
 
 
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The Challenge:

A fintech start-up launches in the payments space

In 2016, Digitzs a new concept in a niche of the payments space needed full marketing support and a brand framework.

Digitzs had an immediate need to raise their awareness among potential clients and investors, as they were moving towards their first raise on Crowdfunder.

The Solution:

We moved quickly to create a buzz throughout the payments and fintech industry by launching at TRANSACT 16. Once that was completed, Digitzs launched on the Crowdfunder platform.

  • Developed brand frameworks, target personas &customer journey maps

  • Developed website and content

  • Go-to-market strategy

  • Integrated marketing campaigns

  • Developed original content, “Platforms Rock” Vlog, with futurist and influencer Ben Way

  • Media campaign, resulting in trade and business media coverage

The Results:

  • Exceeded original crowdfunding goal on Crowdfunder and raised over $2 million

  • #1 spot in the CNBC Crowdfinance Index, making it the only women led company to do so (2017)
    • Established robust social media presence
    • Ranked #3 during the company launch at TRANSACT 16, social media and PR coverage