The Challenge:

Halu Botanicals, a new CBD Oil brand

Their new brand was launched with a line of products based on organic hemp and organic food-grade essential oils, the focus on health and wellness while building the brand.

Initially when the business was launched, it was going to be distributed primarily through spas in the California market. As Covid closed down the economy, Halu founders had to quickly pivot to an e-commerce business model, selling directly to consumers.

The Solution:

After extensive research among existing consumer direct competitive hemp CBD brands, FWDA worked to create a brand message around Halu’s unique formulation, and new go to market strategy that focuses on multi-tier selling and creating awareness through e-commerce, Instagram influencers and social selling.

• brand strategy

• go to market strategy

• website design & development

• e-commerce integration

• social media

The Results:

The brand has launched and sales have started to grow through Social Media and Influencers.